Inner page Research

Product Research – Inner pages

Contents
1. How is the information organised – what are the different categories?
These are Features and Regulars which include subheadings, On The Cover and Q Review followed by the sub-titles as; Jason Donovan, Home entertainment, Mick Hucknall, Snow Patrol, Review of the year, Disney Pop , Incoming, Insight, Entertainment, The Q Quiz and Last Requests.
2. How many images are there on a page? Are they varied in terms of size, subject and composition – if so, how?
13 images, all varied in sizes and some are over linked with each other. A few of the images are showing more of the magazine, such as a double page spread of Keanu Reeves.
3. Highlight any design principles at play (e.g. Principle of thirds, Balance, The Gutenburg diagram, active space, unity, rhythm and emphasis).
On one of the contents pages, the dark image weighs out the balance of the image due to the left column having squares of dark black colour to balance the image. The contents page uses both passive and active space on the contents page. The top of the magazine uses active space to enable the “Q” to stand out on its own. The column of the magazine is passive as the text is there but the space around the text cannot be covered.
4. What are the various typefaces and font sizes? How does typeface help to contribute to the house style of the magazine?
The typeface of the magazine uses the same font throughout, this helps contribute to the house style of the magazine as it runs through the magazine and makes the magazine look more professional. The font sizes vary due to the magazine wanting certain fonts to stand out more than others.

Double page spread

5. How does the headline grab the reader’s attention? Consider size and type of font as well as the actual language.
The headline of the magazine spread grabs the attention of the reader as the title of the article is surrounded by a brightly coloured design. The size of the headline covers about a quarter of the page, which suggests that’s what the writer wants the reader to first see. The title being at the top of the page also draws the reader in immediately. The style of font is also clear and bold which draws the reader in to read straight away.
6. Analyse each image in turn, starting with the largest, main image.
a) What are the connotations of each image? Who is being represented and in what way?
b) How are the images INTERGRATED with the text around them?
In this page spread there is only one main image which is put across one full page. As the image is placed on one page, some text is placed at the bottom of the page over the text, which is a pull quote. The image of Duffy is a sophisticated, grown up photo and shows eye contact and a cool, calm look. This connects with the audience of the magazine as it’s seen as a mature magazine.
7. Highlight any design principles at play.
The colours used on the spread contrast well with each other. The black and yellow balance each other out in order to not let the magazine look to bright, but not too dark either. The “Duffy” is shown in bold, white writing which stands out against the black and yellow writing. The space which is used is passive, as text is shown in the white space in order for it to be seen. The spread also uses the Gutenberg diagram as the title “Duffy” draws the reader into looking at the primary optical area, and then the reader scans the rest of the page and is drawn to more text at the terminal optical area. Also, unity is used as the “Q” at the bottom of the page is used on all the pages, which are made to look like they are meant to be together.

8. What are the various typefaces and font sizes? How does typeface help to contribute to the house style of the magazine?The typeface contrasts through the whole double page as the font and colours balance each other throughout. This helps contribute to the house style of the magazine as the fonts in the double page spread run throughout the magazine.